Link Archive
February 6, 2026
Performance marketing is being rewritten by AI
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how AI is transforming performance marketing strategies. Strategy: AI-driven insights enhance targeting precision. Automation: AI tools streamline campaign management. Action: marketers should integrate AI analytics to optimize ad spend.
The latest AI-powered martech news and releases
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech breaks down the latest advancements in AI-powered marketing technology. Tools: New AI tools enhance customer engagement and analytics. Growth: Innovations are driving efficiency in marketing operations. Action: marketers should explore new tools to stay competitive.
February 5, 2026
Your AI strategy fails without data and context
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights the critical importance of integrating data and context into AI strategies. Strategy: AI success relies on data-driven insights. Automation: Contextual data enhances AI performance.
Ads in ChatGPT: Why behavior matters more than targeting
by Search Engine Land Read time: 4 minutes · Marketing
Score: +2900
Search Engine Land discusses the shift in advertising strategies with the introduction of ads in ChatGPT. Targeting: Focus on user behavior over traditional methods. Strategy: Adapt marketing tactics to evolving AI capabilities.
February 4, 2026
How to demonstrate marketing ROI in a way the C-suite trusts
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech outlines strategies for effectively communicating marketing ROI to executives. Strategy: Use data visualization to present insights. Action: Align marketing metrics with business objectives. Tools: Leverage analytics platforms for accurate reporting.
For ChatGPT ads, behavior matters more than targeting
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech highlights the importance of user behavior over traditional targeting in ChatGPT advertising. Strategy: Focus on user engagement metrics. Action: Experiment with different messaging based on behavioral data. Tools: Utilize AI-driven analytics for insights.
57% of consumers trust brands more when they use AI, study finds
by MarTech Read time: 4 minutes · Marketing
Score: +2800
MarTech discusses how AI usage can enhance consumer trust in brands. Insight: 57% of consumers feel more positive towards brands using AI. Action: Integrate AI tools into customer interactions to build trust. Strategy: Highlight AI features in marketing campaigns.
February 3, 2026
Why AI visibility can increase direct traffic even when nobody clicks
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how AI visibility can enhance brand presence online. Visibility: AI can create an impression of authority. Traffic: Increased visibility can lead to higher direct traffic. Action: Implement AI tools to improve search visibility.
How to make retargeting emails drive more sales during promotions
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines strategies to enhance sales through retargeting emails. Strategy: Personalize email content for better engagement. Automation: Utilize automated workflows to streamline retargeting. Action: Test different subject lines to optimize open rates.
B2B Email Marketing: How to use email to drive B2B pipeline growth
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot breaks down effective strategies for B2B email marketing. Strategy: Segment your audience for targeted messaging. Tools: Leverage CRM tools to track engagement. Action: Create a content calendar to maintain consistent outreach.
February 2, 2026
Google Analytics To Become A Growth Engine For Business
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal outlines the evolution of Google Analytics into a comprehensive growth platform. Strategy: Transition to GA4 for full-funnel measurement. Tools: Leverage AI capabilities for data-driven decision making. Action: Prepare for upcoming features to enhance analytics.
Email marketing automation tools: How to choose in 2026
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2900
HubSpot Marketing breaks down the criteria for selecting email marketing automation tools. Strategy: Assess integration capabilities with existing systems. Tools: Evaluate platforms based on user experience and analytics features. Action: Test multiple platforms to find the best fit for your needs.